Privacy Policy
This Privacy Policy explains how Better Late collects, uses and protects your personal information when you visit our website, place an order or contact us.
Who We Are
Better Late is a Liverpool-based clothing, merchandise and accessories store.
For any privacy-related questions, you can contact us at:
Information We Collect
When you place an order, contact us or use our website, we may collect the following information:
- Your name
- Email address
- Delivery address
- Billing address
- Phone number, if provided
- Order details
- Payment confirmation details
- Any messages or enquiries you send to us
- Basic website usage information, such as pages visited, device type or browser information
We do not directly store full payment card details. Payments are processed securely by third-party payment providers.
How We Use Your Information
We use your personal information to:
- Process and fulfil your order
- Send order confirmations and delivery updates
- Arrange shipping and delivery
- Respond to customer service enquiries
- Manage returns, refunds and exchanges
- Keep records for accounting, tax and legal purposes
- Improve our website, products and service
- Prevent fraud or misuse of our website
Lawful Basis for Using Your Information
We only use your personal information where we have a lawful reason to do so.
This may include:
- Contract — to process and deliver your order
- Legal obligation — to keep records required for tax, accounting or legal purposes
- Legitimate interests — to run and improve our business, respond to enquiries and protect our store from fraud
- Consent — where you have chosen to receive marketing emails or other optional communications
You can withdraw your consent to marketing at any time.
Sharing Your Information
We only share your personal information where necessary to run our store, fulfil your order or meet our legal obligations.
This may include sharing information with:
- Payment providers
- Delivery and shipping providers, including Royal Mail
- Website and ecommerce platform providers, including Big Cartel
- Accounting or business service providers
- Legal, regulatory or fraud prevention bodies where required
We do not sell your personal information.
Payments
Payments are processed securely through third-party payment providers. We do not have access to or store your full card details.
Please refer to the privacy policy of the relevant payment provider for more information on how they handle your data.
Delivery
We share the necessary delivery information with our shipping providers so your order can be sent to you.
This usually includes your name, delivery address, email address and, where needed, your phone number.
Marketing
We will only send you marketing emails if you have chosen to receive them.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at [email protected].
Cookies
Our website may use cookies or similar technologies to help the site function, improve your experience and understand how visitors use the site.
Some cookies may be necessary for the website to work properly, such as keeping items in your cart. Other cookies may relate to analytics, performance or third-party services.
You can control cookies through your browser settings.
How Long We Keep Your Information
We only keep your personal information for as long as necessary.
Order and transaction information may be kept for accounting, tax and legal record-keeping purposes.
Customer service messages may be kept for as long as needed to deal with your enquiry and maintain accurate records.
Your Rights
Under UK data protection law, you may have the right to:
- Request access to the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information, where applicable
- Ask us to restrict or object to certain processing
- Ask for a copy of your personal information
- Withdraw consent where we rely on consent
To exercise any of these rights, please contact us at:
Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
Last updated: 20/06/26